Today, effective communication is a key competency for every professional. Be it in science or industry. We are well educated to use numbers and texts but are often limited in the use of visual formats.
This module will first give you an introduction to understand how our brain works. It will then give you some basic ideas how to create an own visualization.
A majority of our brains activity deals with processing and analyzing visual images. Before we will discuss some perceptual phenomenon it is important to remember that our brain does not differ greatly from that of our ancestors, the troglodytes. At that time, perception helped for basic functions, for example for hunting (motion detection), seeking food (color detection), or applying tools (object-shape perception).
Since then, visual representations have served a variety of functions, such as:Recall: the ability of a visualization to convey content in a memorable way.
Your Task: Try to find an example for each of the above benefits.
Before we will come back to this functional perspective, seven main visualization types are distinguished.