Section outline

  • from Module 2:Vizbasics

    bad ads
    Self promotion of an ad agency

    An easy and entertaining way to improve your (passive) visualization skills is by assessing visualizations from others. Hence, we would like to ask you to explore and assess the collection of ads provided below. Look at each ad carefully, observe your spontaneous reaction, as well as your emotional and analytical response to the ad. Then try to rate the advertisment through the scales that are provided and leave a short comment on your evaluation. 

    • VizHall URL
    • What matters more: Is it what you say or how you say it? Page
    • Love the Ad. Buy the Product Page



    • Then watch the ads for Fedex, Diesel and Bacardi. The works of the Swedish directors collective Traktor have been enchanting audiences around the globe. Check out their other Ads and Music Videos on their website, observe your spontanous reaction and then sit back and think.

      1. Why is it entertaining?
      2. What (values) are they selling?
      3. Which visual means are they employing to achieve it?

    • BMW - Strandbeest File